With so many stores, and an eye toward growth, Michaels, North America’s largest retailer of craft-related merchandise, wanted to rethink how they were generating quality applicants and saving their hiring managers’ time by not having to use multiple recruiting sources. The company incorporated a new job posting strategy, allowing them to post unlimited hourly positions, as well as a new marketing technique to increase applicant flow. Because of this, they saw a 21 percent increase in potential hires reviewing open positions and an overall improvement in applicant quality.

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