If you don’t want job seekers to apply to your open positions, make sure you craft vague job descriptions. Job descriptions are one of the first pieces of information a job seeker will receive about your brand and your open positions, so if you drone on about things that don’t matter, don’t provide enough information or talk in industry jargon, you’ll pretty much guarantee that your position will stay open for a long time.

But if you’d like to have a slew of quality applicants to choose from, giving you the best opportunity to hire a top-notch employee, follow the three tips below to crafty winning job descriptions.

1. Choose your words carefully. It’s important that you remember who you’re talking to when crafting job descriptions: job seekers. With that in mind, pick and choose from your lexicon with purpose. The same words and phrases you might paint your company with in other channels, such as advertising or public relations, may not beappropriate when writing ads for your open positions. Avoid buzzwords, jargon and industry speak, but also avoid patronizing or speaking down to your audience. Here are some examples:

Bad: Off-price retail outfit seeking sr. shift mgr. to oversee operational excellence

Good: Discount store chain seeks experienced manager

2. Make it easy on the eyes. In the same way that you want job seekers to make a sharp first impression with you, employers also need to make a sparkling first impression with job seekers. Writing a 1,000-word essay on the virtues of working at your company is not that way.

– Use bolded subheads to introduce topics.
– Employ bullets whenever possible.
– Keep it snappy.

You want your job postings to be accurate and detailed, but also easily accessible to job seekers who like to skim and scan.

3. Don’t forget the perks. Do you offer employee discounts? What about free training? Flexible scheduling? Are you located near a bus or train line? Do your employees get to work outdoors in warm weather? These are all benefits you should strongly think about mentioning within your job descriptions. Many job seekers place a high value on perks such as these and consider them in tandem with wages when deciding on whether or not to accept job offers.

You may have the best job opportunity out there for hungry, hourly job seekers. But if you don’t convey this opportunity in a clear, credible way, you may miss out on your next superstar employees. You invest in a sourcing strategy to put your open positions in front of as many qualified job seekers as possible. It just makes sense to invest a little time before you post your positions to make sure your job descriptions are in good shape to maximize your sourcing spend. Happy writing!