Must reads from Mel: Google tips, 5+1 for business and culture that flies high
Odds are that you don’t have the time you’d like to read all the blogs, articles or books that offer insight into the hourly hiring industry. So Snagajob asked our friend, Mel Kleiman – CSP, president of Humetrics, and a strategist for hiring and retaining the best hourly employees – to give us a rundown of the best articles he’s read recently and what you could learn from each. It’s like CliffsNotes for hourly hiring media.
If you are looking to hire the best, you’re going to have to recruit the best. Remember that at any one point in time, only about 17 percent of the workforce is actively looking for a job, and some of them are people you may not want to hire. The 83 percent not currently looking for jobs may be the kind of employees you need, but you’ll need to find compelling ways to recruit them and make your business stand out.
Small businesses can’t match Google’s recruiting budget, but they can take some hints from the giant to snag top talent. In this article, Jessica Stillman provides five great ideas to help small companies win the recruiting war for talent.
– Recognize the inherent strengths of the amateur. Read resumes with an open mind. Remember resumes are just a marketing piece.
– Be a language detective. Look for active versus passive language.
– Make being small work for you. It can make you unique and you can offer a lot the larger company can’t.
– Don’t believe the social media hype. Referrals are still a great source of great employees.
– Swap keywords for attributes (oh, and have fun.) Write great headlines and tell people what they will get to do and why the job is so important.
This article is directed at recruiters, so many business people would never take the time to read it. But that would be a big mistake. Jorg Stegemann offers some great business advice for anyone who manages or runs a business.
– Look for similarities and inconsistencies. Ask the same question in different ways.
– Create a sense of urgency. Time kills all deals, so set shorter deadlines.
– Control your business or your business will control you. Be the one to drive the process.
– Don’t over complicate the business. Focus on what needs to be done.
Creating a customer-centered culture is the best way for your business to defend against competitors. Micah Solomon offers a great example with Southwest Airlines and their ability to fend off and outlast a long list of would-be competitors. He leaves you with three simple things you can do to start leading through culture:
– Articulate your central philosophy in as few words as possible. If you can’t say it in a few words, it is too complex.
– Elaborate on your central philosophy with a brief list of core values, such as customer care, safety and doing what’s right.
– Include the wider world. Your people want a sense of purpose that goes beyond an ability to exercise stock options at a favorable moment.