Having an effective job description should be a major priority in your recruiting strategy. We’ve taken data gathered from our hourly job seekers and put together a job description template for you to use when drafting your job posting.

First, the top of your job description should include a few important details that a job seeker can quickly scan to see if your job aligns with that they’re looking for:

  • Job title
  • Company name
  • Location
  • Job type (full-time, part-time, seasonal)
  • Hours or shifts open

Be as specific as possible with the above sections, especially location. According to our research, this is the single most important piece of information hourly job seekers look for when choosing where to apply. Easy access to and from work is critically important to the hourly worker.

Once you have these top line details out of the way, you can start to get into specifics on the job overview, responsibilities and qualifications. When drafting these next three sections, keep in mind that many of your potential applicants are looking for jobs on mobile devices, so keep the copy short and easy to digest. Also, be sure to use appropriate search terms.

Nearly 90 percent of hourly workers apply to places where they are already a customer. This means you don’t need to spend a lot of time explaining your company. Use most of this section to include information about your specific location. For example, public transit accessibility and shift information.

The shift, or scheduling, information is particularly important as “schedule flexibility” can mean something different to employers and job seekers. Seekers are looking for a job that will work around their schedule. Employers are looking for workers who can be available for lots of different shifts. Be sure to be clear on what you mean.

Also, include information on when applicants can expect to get a response from you. Nothing is more frustrating then applying to a “black hole.” Besides, since most applicants are also customers of yours, keeping them informed can be good for business.

Overview example
Costa Cafe is looking for an experienced server who loves good food, good people and great tips. Not only are we easy to access, located two blocks off the GRTC Broad St. stop, we have a flexible work environment and will work within your schedule to get the shifts you need. We will respond to everyone who applies within 48 hours. If you have any questions, feel free to swing by the Cafe to follow up.

Workers should never be surprised with what a job entails on the first day. Use the responsibilities section to give clear expectations in a simple, bulleted format. Defining job responsibilities from the beginning will ensure you are attracting applicants who know what they are signing up for. As a result, you could reduce turnover. Additionally, hourly job seekers have told us they look for jobs that embrace a “team” culture. Be sure to include that you expect everyone to work together to get the job done.

Responsibilities example
Your responsibilities will include:

  • Greeting and seating guests;
  • Delivering great food;
  • Suggesting menu items;
  • Receiving payment for the cashier and making correct change;
  • Helping to keep our restaurant clean;
  • Completing side work; and
  • Helping teammates out whenever you can.

Behind location, job qualifications are the second most important information to a job seeker when looking at a job description. Making this section specific and clear is imperative to getting high quality applicants. It will also reduce the amount of your time spent on applications that are clearly not a good fit.

Must haves in this section are the required experience (even if it is simply “no experience required”), age and shift information. Also, don’t be afraid to infuse some personality here! Let seekers know that you value your employees and give them a sense of your culture.

Qualifications example
Applicants must:

  • Be at least 16 years of age;
  • Have 2-3 years experience working in the restaurant industry (server experience preferred);
  • Be available to work day shifts (9 am – 2pm, Mon. – Thurs.);
  • Be authorized to work in the U.S.; and
  • Be okay accepting good, free food during your shift!

And finally, some of the best advice we can give you after drafting a job description is to test it out. Look at the post from a mobile device to make sure it’s easy to read and understand. Putting yourself in your job applicant’s shoes can go a long way in knowing if your job description will resonate.