Today’s job seeker
This year’s Hour Minds Summit was jam packed with breakout sessions and speakers. We heard from big brands and small businesses with hiring managers facing similar challenges. Following this year’s Summit, we’ll be sharing the greatest insights from each session on the Hourly Insight. Here’s a recap of the enlightening session, “Today’s job seeker,” where we covered what the seekers on our site are searching for and how you can get them to apply to your job posting.
Speakers: Kim Costa, Marketing Manager of Content and Social Media for Snagajob, Ken Shafer, Senior Business Manager of SEO for Snagajob
Do keywords matter?
How your job posting appears online is obviously important. But have you put any thought into how you can use Snagajob’s search data to work for you? With the unemployment rate declining, it’s more important than ever to make sure you take the necessary steps to ensure your posting is getting seen. Our SEO manager brought his insights to Hour Minds this year by showing us real time results on what performs best.
1) Part time vs. full time
Of those using Snagajob’s keyword search tool to look up jobs by status, over 70 percent are searching for part time positions. Keep this in mind when writing your posting and be specific in the wording about what type of job this position will be.
2) Team member vs. crew member
Team member is searched for three times more than crew member. Consider this when naming your position.
3) Team member vs. crew member vs. cashier
Of those searching these keywords, almost 80 percent are looking for a cashier position over crew member or team member.
4) Waiter vs. server
The job title “waiter” has really diminished in popularity over the past few years. More than 96 percent of seekers on our site put in “server” over “waiter.”
5) Manager vs. supervisor
Almost 90 percent of seekers look for manager positions over supervisor roles.
In addition to going over how to get hourly seekers to click on your actual postings, we shared a few insights on how to get them to actually apply. Our resident job search coach shared the insight she’s gained from surveys and speaking with our seekers on a daily basis.
What’s most important to you in a job?
We’ve asked our members this question in many different ways and have always had the same results (in order): location, qualifications, pay, benefits, job title, schedule, job description, room for growth and company reputation.
There is a huge gap between location/qualifications and the rest of the list. Before spending their time reading a job posting, hourly job seekers want to know if they can get there and if they are eligible to apply. It is extremely important to keep these details in mind when writing a job posting.
Tips to keep in mind
– Location is key. Be specific with your physical address. If a seeker is frustrated by not knowing the location, they will quickly move on to another posting.
– Include public transportation information. Many hourly workers rely on public transportation to get to and from their jobs. The simple step of including where your business is located in relation to a bus, metro or train stop will make it easier for them to know if they can even make it to the job.
– Be aware of your audience. We know that younger workers care more about culture and older workers care more about room to grow. Keep in mind who you’re going after when writing your posting.
– Accepting applications vs. now hiring. Job seekers know the difference between these two phrases and get really frustrated if you are just accepting applications so don’t put this in the posting. They will still probably apply to the job, but they won’t have an expectation of immediate feedback. Keep in mind this powerful stat:
Your applicants are your customers. The more you can do to lessen the job application frustrations, the better.
– Think about how it will look on mobile. By now you probably realize that a lot of your job posting traffic is coming from mobile. Test out your job posting to see how it will look on your phone. Keep your posting short and be sure to use bullet points instead of paragraphs. These tips can make a big difference on a seeker’s attention span and ease of applying over the phone.
Interested in the other hourly topics discussed at Hour Minds 2014? Check back to The Hourly Insight for more recaps!