The New Rules of Getting Your Jobs to Show up on Google

How to optimize your jobs for the new Google job search tool & maximize applicant reach

The new Google job search tool is here. And with 50%+ of hourly job searches starting on Google, businesses stand to lose a lot (of applicants) if your jobs don’t show up in Google’s new jobs tool.

So, what is the new Google job search tool? How can you tell if your jobs are optimized to show up in it? How is Google’s jobs tool changing how people find and search for jobs … and what does that mean for your recruiting strategy?


Watch our on-demand webinar now — with Google jobs search expert Ken Shafer — for these answers, plus:

  • Learn the 3 “must-haves” to get your jobs to appear in the new Google job search tool
  • Discover why most industry brands won’t show up in Google’s job search results
  • See the impacts NOT showing up in the Google job search tool has on your applicant traffic
  • Get tips on how to optimize your job postings and career pages for Google’s job search tool
  • Find out how Snagajob’s Google-optimized offerings instantly give you a huge competitive edge



1 SHRM Credit

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Snagajob is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. For more information about certification or recertification, please visit

1 HRCI Credit

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This seminar is approved (HR (General)) recertification credit toward PHR, SPHR and GPHR recertification through the HR Certification Institute (HRCI). Please be sure to note the program ID number (provided at the end of the seminar) on your recertification application form. For more information or questions about certification or recertification, visit

The use of the above “Approved Provider” seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met HRCI’s criteria to be approved for recertification credit.

Ken Shafer | SEO Senior Business Manager | Snagajob

As SEO Senior Business Manager at Snagajob, Ken is part of the product team and has 15 years of search engine optimization (SEO) experience. He is an expert on how to optimize your recruiting and talent acquisition efforts — from which keywords to include in your job descriptions to best practices for your careers page to boost employer branding — in order to maximize your jobs’ reach, clicks and conversions. Ken is responsible for identifying shifts in the hourly hiring marketplace and uses this information to help employers better connect with job seekers in an ever-changing business environment.