How and why you should set up a Google business page
Whether you run a restaurant, hotel or boutique, being competitive in today’s market means ranking highly in Google’s search results.
Google is constantly updating its search algorithms and local searches—including applicants searching for hourly jobs—have become more important than ever. Searches such as “restaurants near me” and “jobs near me” have been picking up in popularity. Even if users don’t type “near me” in the search bar, results will show up based on the user’s location first.
Start showing up in more search results with a Google Business profile
Google wants to serve up the best results for everything from Maps integration to customer reviews. So the best way to increase your company’s visibility in these search results is creating a Google business profile. This isn’t a guaranteed ticket to first page results, but the closer you are to where the search is occurring, the better your chance of showing up in their results.
Registering your business with Google can help improve search rankings, increase website traffic and bring more people to your restaurant or store.
How to set up a Google Business page
Make sure you have a Google account. If you don’t already have a personal Google account or a Google account you use for your business, you’ll need to set one up. Once you’re logged in, go to the Google Business page and click “Get Started.”
Fill in your company’s information. Google might prompt you to search for your company before filling in the information. Don’t worry if the site doesn’t recognize the address, just be sure the address is correct. You can also add additional information for any other locations you might have.
Review all online information about your business. This starts with your own website and anywhere else your business might be featured online. Differences in names, streets, spellings and more can harm the rankings for your Google Business profile.
Verify your account with Google. A postcard will be sent to your business’s address but depending on the type of business you own, you might be able to complete verification via phone or email. The postcard should arrive in 1-2 weeks, and you only have 30 days from when you submitted your information to complete verification. Miss that window and the postcard will need to be resent, starting the process all over again.
Complete verification by entering your PIN. When you receive your verification postcard, email or phone call from Google, visit the Verify My Business page or the My Google Business app to enter the PIN number provided.
Congratulations! With that last step, you have successfully set up your Google business page. Your small business is on the way to grabbing more attention online.
Optimize Your Page to Improve Your Google Ranking
Now that your Google business page is live, you’ll have to optimize it for better rankings. Add all the relevant information about your business, including phone number, business hours, description and business category. But there is even more you can include to improve your chances of ranking higher.
- Get high-tech and include virtual tours of your business. A “Google Trusted Photographer” in your area can help you submit the tour for your listing.
- Make sure each service described in your Google business listing has its own dedicated page on your website.
- Include high-quality images in your Google business page. Any uploaded images should have file names that include keywords that apply to your business—like “healthy vegan restaurant” or “women’s running shoe store” for example.
- Encourage friends, family and customers to write review, which helps increase the likelihood of a higher Google ranking. Try your best to respond to all reviews and comments (this helps with rankings too).
With your Google Business page, you have a new way to attract customers and any local job seekers who are interested in your business. Keep it updated and watch as you and your small business remain relevant.
Want to learn more about how you can use Google to your advantage as a small business owner? Check out our on-demand webinar to learn more about the new rules of getting your jobs to show up on Google.