Move over Black Friday. Wait your turn Cyber Monday. The real kickoff of the holiday shopping is Small Business Saturday on November 26. This shop small Saturday holiday, started by American Express in 2011, celebrates shopping at local small businesses and supporting the growth and contributions these establishments make to your local community.

How can you prepare your business for Small Business Saturday? Here are a few Small Business Saturday ideas for promoting your shop for the holiday.

Represent in your location

American Express helps arm local businesses with marketing materials for advertising in your store location. Visit their website to request your free marketing kit and see tips for promoting on social media. If you want to do something more unique, work with your employees to come up with creative signage and decorations to put up in your store to let shoppers know you’re supporting this small business holiday.

Offer something fun

Make a special offer for your shoppers that they can take advantage of on November 26 or that weekend to encourage them come by and make a purchase. Promote the sale on your website and social media channels to bring shoppers in the door. Since this is the first official shopping weekend of the holiday season, they’ll be looking for great gifts and deals.

Get to know other local businesses

Small Business Saturday brings together the community in support of local businesses. If you haven’t had a chance to get to know your neighbor, now is the perfect time. Reach out and ask how they connect with their customers, whether it’s through newsletters or sales. Learning from other businesses will help build your network and improve how you engage with your customers.

Don’t wait to get involved. Join in Small Business Saturday and be a part of one of the fastest growing shopping days of the year. Learn more about Small Business Saturday and get involved on the official website. How are you celebrating Small Business Saturday? Tell us @snagajob!