Knowing your audience is Marketing 101. But, how well do you really know your hourly workers? Have you thought about what drives them? What they want in a career? How they’re getting to work? What type of job they are looking for? How they search for jobs? At Snagajob, that’s all we think about.

Each year, we survey 1,000 full and part-time hourly wage earners to learn more about their lifestyle and job choices. We call this annual report the State of the Hourly Worker.

The 2016 survey will be released soon and you should expect to get a full understanding of hourly-paid workers and how you can make your jobs more attractive to them. A happy worker is a productive worker, and a productive worker increases your bottom line.

This survey covers everything from transportation, housing, career path, job status, job frustration, job searching, preferred hours, mobile use, financial situation, requested perks and much more.

Join us for a webinar on July 28, where we will dig into this data and go over how you can use this information to your advantage. And keep an eye on the Employer Resource Center and @SnagajobWorks on Twitter to view the survey in its entirety when it is released.