Snagajob recently surveyed more than 1,000 hourly workers of varying ages to learn more about what motivates them and what they’re looking for in their jobs. The 2016 State of the Hourly Worker Report has provided us with deep insights into this growing demographic⎼which now makes up 60 percent of the U.S. workforce⎼ to help you hire better and retain workers longer.

Here’s something you probably already know…your job applicants are searching for and applying to jobs on mobile devices.

Now, here’s something you might not know…

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That’s right. Almost 90 percent of the people who are applying to jobs are current customers. This means it’s more important than ever to do what you can to make the job search process easy on them so they don’t associate your brand in a negative light.

The State of the Hourly Worker report asked hourly workers what frustrates them most about the job search. Here’s what they said:

Frustrating job search

No real surprise here. By far the biggest annoyance for job seekers is when they don’t hear back from employers. More than half of the seekers surveyed listed this as the number one thing that frustrates them about job searching.

It’s important to keep your customers happy, this now includes those applying to your jobs.

I know it might sound like a daunting task to reach out to everyone that applies to your open positions, especially if these are coming in high volumes. But it’s what you’re going to need to do to keep your business in a favorable light.

In fact, the job seekers I talk to tell me that they would much rather hear something back than nothing that all, even if it is bad news. They know you can’t hire everyone that applies and probably won’t hold it against you (or your business) too much if you can’t hire them. But they might hold it against you (and your business) if you leave them hanging.

On Snagajob’s Hiring Manager, there is a way to quickly close that loop through the applicant’s Snagajob profile. You have the ability to mark where you are in their application- if you have viewed the app, scheduled an interview, hired them or even decided that they weren’t a right fit.

At a minimum, you should have an email that lets your applicants know if you are (or aren’t) moving forward with their application. While an automated email isn’t the most personal, it’s still an option and will be the communication that the applicant is looking for. They will appreciate the response. Trust us.

Happy job applicants = happy customers. It’s that simple.

Download the 2016 State of the Hourly Worker report for more insights on how you can recruit, hire and maintain the best workers.